Don’t let the tattoos fool you, Hayley is a terminal optimist and a total goofball. Hailing from North Carolina’s backwoods, the culture of storytelling is in her blood. Growing up fascinated by local crime tales and Appalachian folklore, the two melded into a sense of morbid curiosity and childlike wonder— that somehow continue to coexist in one brain.

She’s found herself in Creative Direction for brands like EA Sports’ Madden & College Football, Straight Talk, Samsung, Paramount+, FX, Pinterest and more, after starting out in documentary promotion creative. With a focus on video, copy, and experiential work, she thrives in creating memorable moments.

She snagged her BFA in Filmmaking at University of North Carolina School of the Arts. Prior to that, attended North Carolina State University’s noted Design School. Recently, she’s furthered her education at UCLA in Copywriting for Marketing… and can’t wait to meet you.

• 2024 Telly Bronze for “It’s Really Happening” (EA SPORTS)

• 2022 OMMA for Straight Talk “On-Repeat” (WMX)

• 2022 Telly Silver for MM@TA’s Music Video for General Mills (WMX)

• 2021 Digiday Best In-House Content/Brand Studio (UPROXX)

• 2021 ThinkLA IDEA Award for Best Pivot (UPROXX)